3. Do not rush the process
There are various factors to consider when coming up with a name for your business. You, therefore, do not want to rush the process because whatever you come up with may not work well for you or your brand. Sit down and go through everything you have done in stage one and two above.
Whittle Down the list as much as possible so that you only leave business names that you feel resonate with you. The reason why it is essential to take your time is so that you can let the ideas marinate for some time. It also gives you the time to get rid of any bias or preconception you may have.
4. Take a Short Break
It is a brilliant idea to take a short break from the whole process. Even if it means taking a day or two without thinking about the name generation, go ahead. When you come back, you will have a fresh eye and head and don’t be surprised if one of the names speaks to you.
Even if you’re using one of the online name generators for businesses, you should follow the same process. Pick a maximum of five names from the thousands that the tool will generate. Give yourself a break, come back and look at them again before you make your final decision.
A lousy business name is like a bad tattoo, yes you can change it, but the pain and expense of the process are not worth it. Take your time before making a final decision. Most importantly, do not pressure yourself into thinking you have to choose one of the names on the list you have. If it does not feel right, start the process again.